Vacancy | Marketing Executive

Reporting to the Marketing Manager and the Digital Communications Manager, the Marketing Executive will play a key role in supporting and implementing marketing & PR campaigns, developing the company’s online presence and raising the profile of the company.

The role will be of interest to arts professionals who have a background and/or experience in marketing and who wish to be part of a growing team in one of Ireland’s largest and most dynamic artistic organisations.

Responsibilities

General Marketing

• Assist in implementation of marketing campaigns
• Maintain and circulate sales reports
• Assist in preparation and proofing of general marketing materials
• Collate artist biographies and headshots, assist proofing programmes and season collateral
• Secure sales of ads in programme books in line with agreed targets
• Liaise with box office and marketing personnel in partner venues and partner organisations as necessary
• Support regional marketing and advertising campaigns
• Send guest invitations and maintain RSVP list for opening nights and special events

PR and Photocalls

• Maintain public relations databases
• Create press books and assist on reporting
• Assist in creation of content for sponsored articles
• Oversee rehearsal photography or photocalls as necessary

Audience Development

• Build and maintain databases for youth and special interest groups nationwide
• Design and disseminate surveys to determine customer preferences and satisfaction
• Working with communications team, create customer personas for audience segmentation
• Implement audience development campaigns

General Digital Marketing

• Oversee video shoots as needed by the Digital Communications Manager
• Assist Digital Communications Manager in optimisation of content for social media channels
• Track performance of all digital channels and deliver reports of same to the marketing/communications team

Website

• Maintain website content updating artist bios and production pages as necessary in line with season updates and production announcements
• Creating content for the website news section in line with wider content marketing strategy

Email Marketing

• Create, design and disseminate newsletters
• Manage database of newsletter subscribers
• Collaborate with the marketing manager and digital communications manager to ensure the newsletter strategy is optimised and effective

Social Media

• Work with the digital communications manager to implement the organic social media strategy across INO’s social media channels. This involves creating, posting and optimising content, engaging stakeholders and monitoring engagement.
• In collaboration with the Marketing Manager and Digital Communications Manager, implement and monitor social media advertising campaigns
• Identify new opportunities for engagement and community growth on social media
• Time in lieu is offered where agreed social media engagement takes place at weekend/holidays

Other duties

• As appropriate, support the company’s activities in other departments
• As appropriate, support the company’s outreach initiatives
• Attend performances, press conferences and other events as necessary
• Contribute ideas and analysis for the overall development of the company
• Perform other duties that may be required by the company from time to time

Person Specification

The ideal candidate will be an excellent communicator. They will have a flair for language and the ability to think creatively. They will be able to manage numerous tasks and projects

simultaneously with great attention to detail. They will show talent and capacity for devising and implementing marketing and social media campaigns.

The candidate will have a track record in working in marketing, advertising, PR or social media. They will have a passion for the arts and a desire to contribute to the growth, development and success of Irish National Opera. A knowledge of opera or the willingness to learn about the opera sector is essential.

Experience and Skills

• Minimum 3 years’ experience working in marketing, advertising, social media or related sector
• Outstanding oral and written language skills
• Copywriting skills
• Working knowledge of Adobe/Photoshop/Premiere Pro
• Understanding of social media platforms
• Technical skills to implement social media campaigns
• Ability to generate creative content
• Ability to prioritise and manage time
• Strong interpersonal and stake-holder engagement skills
• Ability to manage multiple projects simultaneously
• Creative thinking and entrepreneurial spirit
• Personal accountability, high level of integrity, ability to work under pressure

How to Apply: To apply for this role, please email your CV and a cover letter outlining your suitability and experience to Business & Finance Manager Cate Kelliher at cate@irishnationalopera.ie. All applications will be treated with the strictest confidentiality.

Closing Date: Friday 11 February 2022 at 5:00pm.

Interviews will held during the week of 21 February. It is envisaged that interviews will be held in person where possible. Interviews are also possible by video for candidates not currently based in Ireland or if required by public health guidelines.

For further information please see the candidate information pack.